About Me
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Systematic thinker.
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User-centered designer.
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Unconditional fan of Richard Saul Wurman.
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Over 15 years of experience.
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Love to help companies find their real problems
and rethink their challenges - online and offline.
Timeline
2003
Information Architect
- Advertising Agencies
2006
UX Designer
- Online Content (news)
- Digital Marketplaces
2012
Service Designer
- Fintech
- Social projects
2020
UX Researcher and Strategic Designer
- Healthcare
Specialities & Experience
- Developing new products and services (through design methods);
- Information architecture, prototyping, and usability test;
- Qualitative user-based research methods and techniques;
- Applying innovation-oriented processes and service design thinking;
- Product owner in scrum team;
- Workshop facilitator;
- Design Sprint facilitator in more than 20 sprints;
- An entrepreneur with 3 experiences:
1.Cromossomos Design Studio 2.Mantina 3.APP: Será que Vale.
Long story short...
I'm a designer who loves problem framing strategies.
I believe we are all able to solve problems, but unfortunately, most people spend too much time resolving problems that will not bring the best possible results. I have been applying design methodologies to help companies to find the real problem and rethink their challenges focus on their most pressing issues, always from a user-centered perspective.
I have degrees in Graphic Arts and Digital Design. Over the last 16 years, I've worked at advertising agencies, online content and digital services companies, and the finance industry.
Since 2011, I have been working more extensively with innovation methodologies, such as Design Thinking, Lean UX, Business Model Canvas, and Value Proposition Canvas. I currently work as a freelancer for projects that involve service design, user experience, and innovation.
<< None designer is an island. I love and need teamwork <3
Education
UCLA Extension
Unschool
Harvard Business School
IDEO U
Udemy
Adaptive Path
Anhembi M.University
SENAI
UX Certificate
Systems Thinking
Disruptive Strategy (Clay Christensen)
Storytelling for Influence
Organizational Design
UX Intensive (Denver)
Bachelor’s Digital Design,
Professional Degree in Graphic Arts
2018 - 2019
Aug, 2018
Mar, 2017
Jan, 2017
Nov, 2017
Oct, 2015
2000 - 2004
1998 - 2002
PS: These are the most formal courses, but I love to take classes and reading books.
There is so much to learn through non-formal education.
Work Experience
Lead User Experience Designer, UX Specialist and Service Designer
Aug, 2011 to Jul, 2016 / Sao Paulo, Brazil
Itau (bank)
Information Architect, Product Owner (scrum), Lead User Experience Designer
Apr, 2006 to Jul, 2011 / Sao Paulo, Brazil
UOL (Universo Online)
Information Architect
2004- 2006 / Sao Paulo, Brazil
One Digital Advertising agency focused on digital consumers.
Information Architect
2003- 2004 / Sao Paulo, Brazil
Agencia Click Advertising agency focused on digital consumers.
This is the largest bank in Brazil. | Net income: US$ 7.5 billion (2017)
Number of employees: 96,435 | Clients: 60 million
To learn more about Itau
UOL is the most relevant Brazilian online content.
Audience: covers more than 80% of the Brazilian Internet audience
Unique visitors: more than 60 million unique visitors every month.
To learn more about UOL
Volunteer
- Mola Collective
co-founder: this was a group of designers who shared design processes and tools for early entrepreneurs in Brazil.
- Los Angeles User Experience Meetup
- Service Design Jam in LA
- Service Design Network chapter Brazil
- UXDesign.cc (writer)
Download Full Resume
My Framework
I’m a huge fan of methodologies. However, I believe they are just the first step. It is good when you learn something in a way you can adapt to your reality. I was inspired by so many wonderful ways of applying Design Thinking, like the Double Diamond by the British Design Council, the five hexagons designed at Stanford d.School, the four-phase process described by IDEO and millions of frameworks.
In the end, I found my own way to navigate a Design Thinking project. Here it is. First, I divide the project into two big moments: Finding the Problem and Creating a Solution. Then, I break down my way of work into 10 'How to' questions. Each question has a few methods, tools or approaches that I usually apply. This not a recipe, but a guideline for me.
I see every project as a unique experience and because of that, it requires adaptation.
To understand this concept better and to find out the methodologies connected with the questions, you can read my article on Medium
Finding the Problem
full article
Creating a Solution
1 - How to listen to clients?
2 - How to convert clients'
problems into a challenge?
3 - How to understand the challenge?
4 - How to organize the learning points?
5. How to transform a learning point into ideas?
6. How to select the best ideas?
7. How to prototype?
8. How to choose the best prototypes?
9. How to implement the project?
10. How to know if we are on the right path?
Icon's credit: Linkedin rivda Education, Work and Volunteer ✦ Shmidt Sergey ✦
Adobe Dorothea C. Cornelius Finding the Problem and Creating a Solution Ainsley Wagoner