Design Sprint Coach
Challenge:
Implementation and training Design Sprint methodology
at the largest Brazilian bank, Itaú.
Role
Design Sprint Coach
Duration
2014 - 2016
Client
Itau Bank
Notable skills: workshop facilitator, speaker, and evangelist.
Result:
Sprints facilitated
16
22
Lectures
1
Award*
...
- Supervised many sprints;
- Mentored many sprint masters.
* Itaú won the award of best proceeding in Bank Report 2016 for applying Design Sprint as a methodology to reduce time to implement ideas. This award is a collective achievement resulting from the work and effort of many areas.
I am very happy to be part of this.
Long story short
In 2014, I organized and facilitated the first sprint design in the bank.
2 days after the DS, I defended the methodology in front of the directive board and received the mission to evangelize the methodology at the institution.
I ran a few DS with changing the variables trying to find out the best format to replicate in the bank.(too broad, too narrow, lots of people, few people, more time)
After 6 months, I prepared all material and started to taught the methodology inside the bank
Deliverables
September 2014
3 days to prepare + a one-week project/ DS methodology + 2 days to wrap up and present to senior stakeholders
Challenge: Redesign the credit card invoice for mobile devices
1.Understand the market 2.Define the challenge
3.User Journey (as it is + ideal one) 4.Cocreation sections
5.Paper prototype 6.Vote/Build
7.High fidelity prototype 8.Test
9.Final deck:
- lessons learned
- next steps
-
In 2014, I organized and facilitated the first sprint design in the bank.
-
Two days after the DS, I defended the methodology in front of the directive board and received the mission to evangelize the methodology at the institution.
-
I ran a few DS with changing the variables trying to find out the best format to replicate in the bank. (too broad, too narrow, lots of people, few people, more time)
-
After 6 months, I prepared all the material and started to teach the methodology inside the bank for the next 2 years.
Process
1
3
The 1st Sprint
Main activities through the week:
2
Spreading the Word
